How we started

We’re Josh and Kyle, fathers of 2 and 4 respectively, and founders here at Gut Habits.

We expect that you’ve tried gut health products before. It didn’t stick because of taste, price, quality, effectiveness…we’ve experienced the same.

We’ve seen products on shelves with obscure names and no teaching behind the brand. We’ve given up, we’ve started over, we’ve been inconsistent with habits that we know will make us better parents and people. We’re done being inconsistent because generational health is our lighthouse. You are done being inconsistent.

Generational health – we’re obsessed with it. Think of it as A to B to Z. Right now, you’re at A. You are a parent with so much to juggle, and so little left over to invest into yourself. You’re a working professional putting yourself on hold for your projects and your people.

We want Gut Habits to be your B. Your next step — the habit you stack on that must-keep exercise routine, the can’t-quit diet plan, or the sleep regimen that makes the damn snooze button obsolete.

What’s it all for? It’s for Z. Z is being able to pick up your grandk…no, your great-grandkids. Z is showing up every day to give those you love a playbook of where a great habit system can take you. Z is generational health.

Why us

The product – Gut Habits is a well-researched blend of probiotics, prebiotics and polyphenols. It tastes great, without the fake aftertaste.
The brand – We don’t give up at checkout. We want to teach what we’ve learned about good habits, and learn from you as well. We want to bring a generation with us to Z. Generational health is our anchor. What’s yours?